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Merging the digital and physical worlds also means that traditional digital marketing techniques now have applications in the real world.
Augmented reality outdoor advertising. Avataar me a bengaluru based augmented reality advertising platform has seen a huge uptick in the number of projects since the coronavirus pandemic gripped the nation in march. For example one technique used by online marketers is the heat map which maps out. The rise of ar means more than memorable ads and marketing campaigns. Companies continue to adapt the augmented reality technology and push forward to provide a vivid experience of their products and services to the end consumer.
90 would use layar augmented reality more often when offered with outdoor advertising campaigns. Enjoy the videos and music you love upload original content and share it all with friends family and the world on youtube. Augmented reality advertising is usually more affordable and far more immersive than print advertising. Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries recognized as an innovative and creative way of connecting with customers and.
A simple ar ad can cost around 5 000 to develop while a sophisticated ar campaign with eye catching graphics may amount to 100 000. Of course the price for an ar ad varies depending on its quality. Research results by synovate the impact of augmented reality on outdoor advertising consumer rating a 7 7 average a relatively high score compared to regular tv advertising. The global marketers provides you regional research analysis on augmented reality for advertising market and forecast to 2026.
The era of augmented reality in advertising and marketing begun with the advancements in technological infrastructure.
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